Today’s mantra!

presslift:

It’s not always possible to get a head start on publicizing an event. Obviously, the earlier you can start promoting, the better your chances of securing media coverage. But in absence of a long lead time, how do you promote an event to help ensure its success? Aside from your standard news…

• Immerse yourself in the culture. Each platform has its own etiquette and code of conduct.  It’s critical to understand these unwritten rules in order to be an effective participant.  Do some sleuthing upfront to understand the differences between conversations on Facebook and those on Twitter.

• Avoid “corporate speak”. Try taking a more conversational tone.  Wells Fargo bloggers have had a lot of success going “off topic” and sharing their perspective on events, issues, and happenings outside the banking world.

• Stay in the room. Ed personally comments back on any blog that mentions Wells Fargo’s name to thank people for their feedback.  He’s found that maintaining a constant online presence neutralizes negative conversations or, at the very least, makes the tone of negative feedback more civilized. (www.socialmediatoday.com) 

digital-marketing-diva:

If Twitter was in the real world….

Things are moving very fast these days. We all agree that many of the opportunities to tell your business story in traditional media are shrinking. 

One other observation I have is that mainstream media is very much playing in the echo chamber, much more than new media. With fewer and fewer exceptions, many publications play up the same story. 

Fewer publications covering a handful of stories and trends are also putting your media-focused PR activities in danger of extinction. 

Organizations adopting emerging technologies are on a steep learning curve, not sure about which technologies will have lasting power. 

By their very definition, emerging media and tools are here today and may or may not be here in the present form tomorrow. 

READ FULL ARTICLE!

presslift:

The role of PR is changing, and I’m curious to know what do you need to do to be appreciated at your job? What are the expectations, what new roles do you have, and how do you look like a hero to your boss at the end of the day and year?

It is really nice to have some PR and some Social Media but are they really working toogether for the same goal? Are all of your PR activities alligned? Check it here.

Is there any bigger frustration than tying to tell something to your boss but you don’t know how, when is the right time or how he/she will react?

But who cares!!! You must communicate and show your oppinion. Not all of people like doing that but keep this John Baldoni’s quote in mind when thinking about it and then read full article written by Amy Gallo @ HBR Best Practices Blog.

 ”If your boss is open-minded and you have a good relationship, you owe him the straight talk.”

Don’t you just live this?

lavidasf:

I was just invited to join this group, because apparently no one knows what PR is? I guess this is true, especially because I think most people imagine publicists on the red carpet, managing guest lists as PR. And my Dad does think that I do advertising (as does my Mom when she forwards me job postings in advertising in Hawaii because she desperately wants Mike and I to move there).

It’s often a smart idea for your company to be on Twitter, the popular online messaging service. How much you invest will depend on what type of business you’re in, but generally, the more consumer-facing your company is, the more help you’ll get from Twitter. What you decide to do with your Twitter account will also vary widely by your company’s industry, size, and location.

But here are some general pointers for things you should and should not do with your company’s Twitter account:

• Do have a personality, talk like a person, share stories. No one wants to follow a boring robot, unless your account is a boring robot with a specific function. 
• Do not get carried away or tweet too far off topic. We’d love to occasionally learn about your employees or general industry or local topics. We generally don’t want to hear your views on politics or sports. 
• Do share links, photos, and videos. If you’re a retail store, pictures of your newest items could be a great sales pitch. If you’re a tech company, sure, show us some of your press. 
• Do not spend too much time retweeting customers saying nice things about you. Once in a while, maybe. But too often, companies blast 4 or 5 tweets of praise in a row. Many people simply unfollow those accounts. 
• Do engage with customers over customer service concerns — only if you think you can provide sufficient, consistent, and excellent care. Your best bet will probably be to use Twitter to funnel customers into your existing customer service channels, such as email or phone support. 
• Do not negotiate or try to service an unhappy customer in public. There’s generally no reason for the rest of the world to see you discussing an issue they’re having with your service. Try to get the customer to chat via email, direct message, or phone. If anything, to avoid the negotiations from ending up in the press.

From: Openforum.com

French PR Expert Chritophe Ginsty has started blogging in English - read it!

Remember our tumbl about that wacky alternative reality game campaign about the computer game Portal? Well, it obviously works. The Gifford Children’s Choir from Racine (Wisconsin) recently performed “Still Alive”, a song from the said game. Though we are wondering if any of the parents freaked out about lyrics being “inappropriate”… They were written by a rogue artificial intelligence, after all… :)

Also check the original game score performed by opera singer and voice actor Ellen McLain!

presslift:

Arthur W. Page became vice president of AT&T in 1927. He believed that it was a company’s performance, not its publicity, that was the basis for public approval. Page’s six principles of public relations also supported his contention that a company’s true character is portrayed by its employees….

presslift:

horaciogaray:

CHART OF THE DAY: Almost Half Of You Are Checking Facebook As Soon As You Wake Up - link