June 2010
1 post
May 2010
3 posts
PR briefs: Last minute event PR — 6 easy tactics →
presslift:
It’s not always possible to get a head start on publicizing an event. Obviously, the earlier you can start promoting, the better your chances of securing media coverage. But in absence of a long lead time, how do you promote an event to help ensure its success? Aside from your standard news…
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3 Tips for Dealing With Negative Feedback Online
This short but very usefull tips for preventing potentially bad indluence of Online comm’s.
Immerse yourself in the culture. Each platform has its own etiquette and code of conduct. It’s critical to understand these unwritten rules in order to be an effective participant. Do some sleuthing upfront to understand the differences between conversations on Facebook and those on Twitter.
...
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April 2010
8 posts
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How to Use Checklists to do Better PR →
Things are moving very fast these days. We all agree that many of the opportunities to tell your business story in traditional media are shrinking.
One other observation I have is that mainstream media is very much playing in the echo chamber, much more than new media. With fewer and fewer exceptions, many publications play up the same story.
Fewer publications covering a handful of stories...
How to Be a PR Rock Star in a Social Media World:... →
presslift:
The role of PR is changing, and I’m curious to know what do you need to do to be appreciated at your job? What are the expectations, what new roles do you have, and how do you look like a hero to your boss at the end of the day and year?
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Make sure your PR activities and Social Media... →
It is really nice to have some PR and some Social Media but are they really working toogether for the same goal? Are all of your PR activities alligned? Check it here.
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How to Give Your Boss Feedback →
Is there any bigger frustration than tying to tell something to your boss but you don’t know how, when is the right time or how he/she will react?
But who cares!!! You must communicate and show your oppinion. Not all of people like doing that but keep this John Baldoni’s quote in mind when thinking about it and then read full article written by Amy Gallo @ HBR Best Practices Blog.
...
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6 Do’s and Don’ts for Your Company’s Twitter...
It’s often a smart idea for your company to be on Twitter, the popular online messaging service. How much you invest will depend on what type of business you’re in, but generally, the more consumer-facing your company is, the more help you’ll get from Twitter. What you decide to do with your Twitter account will also vary widely by your company’s industry, size, and location.
But here are...
New PR blog in English from @Christophe Ginisty →
French PR Expert Chritophe Ginsty has started blogging in English - read it!
March 2010
11 posts
pr briefs: 6 principles from '20's still valid... →
presslift:
Arthur W. Page became vice president of AT&T in 1927. He believed that it was a company’s performance, not its publicity, that was the basis for public approval. Page’s six principles of public relations also supported his contention that a company’s true character is portrayed by its employees….
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Finally - @anywhere →
Twitter is taking another step to integrate with the rest of the web with a new platform called @anywhere. Operators of third-party websites will be able to plug in @anywhere to integrate some basic Twitter functionality without requiring their users to navigate away from a page.
When you visit a website that supports @anywhere, you’ll be able to follow any Twitter account associated with that...
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Google Wave & Mashable together...no, not that...
I’ve been reading news @Mashable and found one saying that they are announcing the Google Wave API Challenge, competition that has a point of creating new Wave extensions…Using your own community is always the best way of creating content, look at the Apple iPhone Apps, or even Threadless shirt makers which have build their whole business model on their community. Can Google do the...
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Do you know how to measure your business blog... →
Success metrics of blogs and any online PR activities have been a challenge for PR practitioners from its beginning. Here are some of the possibilities for measuring your online success brought by Social Media Today. Hopefully they work :)
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And here is why all PR and Comm experts MUST not... →
An Alternate Approach
Having our own tech-fitness counselor in Meritor Media, one of our daily missions is to also boldly go, seek out new technologies and products, and find out why people are using them the way they are. Therefore, it did not take long for us to stumble upon the concept of Alternate Reality Games (ARG). This is an interesting concept, and many people describe it as the first narrative art form native...
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Is there any citizen etics in time of crises (or... →
Download this whitepaper and check this out. I am wondering hmm…isn’t this what PR is all about?
Whenever I see genious Alain de Botton that’s a MUST read. Enjoy
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Does internal communication really drive CSR...
Absolutely!!! Can you imagine any external PR activity that hasn’t really been supported from inside, that has succeeded. Not really. Internal communication is the heaviest one and if you don’t have it properly organized, than you will challenge some issues from inside rather than from the outside.
If you are planning some CSR or citizenship campaign and you’re not counting in your own...
February 2010
5 posts
3 tags
Writing is often considered a creative process.... →
Most of the people who “knew” how to write a nice homework from language class in high school probably think - I could write for newspaper…In most of the cases, they really are right…BUT let us be real…Each profession hase its specifics and takes some knowledge to do it. Specially if you want to get some money out of it.
THE PR PLAYBOOK: On the importance of making an... →
As PR and Communications specialists we are constantly called on to value our efforts and justify our work in terms of Return on Investment (ROI), a language the bean counters and number crunchers of the world can understand. The two most widely established and accepted ways of doing so…
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Let's do it right - now!
Although we are not very punctual with writing our blog @tumblr but we’re getting there. Trust us!
As you might already now, we are a small PR team from Croatia made out of seven outstanding experts…Yeah, we like to give ourselves compliments. That’s cause most of our clients do it for us also. Check some of them here.
Since all of us are very active on all social networks that...
"Cold shredded children and sea blubber in spicy...
To remain monolingual is to stunt your educational development, to restrict your communication and thinking abilities, and to deny yourself the ability to fully appreciate and understand the world in which you live. Learning another language opens up new opportunities and gives you perspectives that you might never have encountered otherwise. Personal, professional, social, and economic...
November 2009
1 post
October 2009
2 posts
Ten tips to make sure your company newsletter gets...
There are only two kinds of company newsletters: those that get read and those that get tossed. A newsletter won’t get results if nobody reads it. So if you’re thinking of creating a newsletter for your company or if your existing newsletter needs to be revamped, here are 10 tips to make sure your newsletter gets read:
1. Make your newsletter’s name an attention grabber
2....
The Future of Human Resources and Public Relations →
Rašeljka Maras Juričić and Aco Momcilovic discuss the intersection of Public Relations and Human Resources and consider ways in which the interplay between the two disciplines might be improved. Will PR ever be part of HR? Should we all become part of the CEO’s office? So many questions, not so many answers! Start reading ;)
August 2009
5 posts
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Wondering how to use Wikis for business... →
Using a wiki isn’t just about learning new software — it’s also about learning a completely new way of approaching common problems. In order to make wikis work for your team, a culture shift may be needed. Explaining how wikis work is important, but equally so is making sure that people know what the wiki is for and that they have permission to write and re-write as needed.
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HOW TO: Get Rid of Annoying Facebook Notifications
Read this great article from our friend and one of the well known Croatian bloggers globaly, Stanislav Sredl, about optimization of annoying notifications @ Facebook.
Stanislav is european editor of Mashable.com.
Do you constantly have 99 new notifications, marked with the little red button at the bottom right in your Facebook account? Would you like to only receive important notifications, such...
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5 Ways to Spice Up Your Gmail Signature
If you’re a Gmail user looking for some ways to mix it up a bit, you’ve come to the right place. Here are five ways to spice up your Gmail signature.
These tips vary from the practical to the creative to the random. If you have other tricks for adding something unique to your sig, let us know in the comments.
Read this great article here: http://mashable.com/2009/08/20/gmail-signature-tips/
Today's PR is about more than media, it is about...
Engaging and monitoring the new world of social media are the big first steps, but once you’ve jumped in, how do you evaluate and measure the impact and success of these new efforts? With the explosion in social media, public relations has become an integral tool to generate interest not just among journalists but consumers, investors and other key stakeholders. PR is front and center in the...
July 2009
3 posts
Letters from iQ-jima →
Plain computer fonts not enough to woo your clients? Say no more!
Something about good PR
Good PR is telling the client what they need to hear instead of what they want to hear. Good PR recognizes that the best “PR strategy” needs to be followed-up with the client’s good products/services
Good PR is not just about the over-glorified launch. Good PR helps build and sustain a groundswell of brand support — incrementally changing consumer behaviors via a steady stream of relevant and...
June 2009
2 posts
“Quality internal communication is really the hidden treasure each and every one...”
May 2009
3 posts
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The Web in numbers →
Have you ever thought about how many people actually uses all socia media tools? Well, millions actually. In March, YouTube has reached 100 million unique visitors only in the USA who have seen around 6.3 billion of videos. Facebook has grown from 100 to 200 million users in less than eight months and Twitter currently has 7 million unique monthly visitors.
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Twitter, the Most important site since Google →
April 2009
3 posts
10 Differences Between Advertising and Public... →
“If you are searching for a career or trying to promote your company, you may have questions about advertising versus public relations. These two industries are very different even though they are commonly confused as being one and the same.”
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“By failing to prepare, you are preparing to fail.”
– Benjamin Franklin
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WTF is Twitter and why should I care? →
Use this great presentation to find out more about Twitter and WTF it is!
March 2009
10 posts
Flock Browser →
While trying to cut on management overhead with numerous social networks we lurk about, we’ve run across this great hoolabaloo that helps us with our doheekees. The interesting bit is that it is called - Flock. Well, being called like so, and being a product of a digital world, it was only fair that we found just what the doctor ordered minutes after we installed this new tool! See video...