Things are moving very fast these days. We all agree that many of the opportunities to tell your business story in traditional media are shrinking.
One other observation I have is that mainstream media is very much playing in the echo chamber, much more than new media. With fewer and fewer exceptions, many publications play up the same story.
Fewer publications covering a handful of stories and trends are also putting your media-focused PR activities in danger of extinction.
Organizations adopting emerging technologies are on a steep learning curve, not sure about which technologies will have lasting power.
By their very definition, emerging media and tools are here today and may or may not be here in the present form tomorrow.
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